What happens when you are already trying to overcome being known as the flipflop candidate, and one of your "senior advisers" mentions that you can reset the campaign like shaking an Etch A Sketch?
Well, the political world goes crazy of course.
One of Mitt Romney's senior advisers, Eric Fehrnstrom, was interviewed by CNN and during the interview he was asked if having candidates like Gingrich and Santorum might make it difficult and challenging for Romney to appeal to more moderate voters in the general election, because of positions he is taking now to counter Gingrich and Santorum.
Eric Fehrnstrom replied by saying, "Well, I think you hit a reset button for the Fall campaign. Everything changes. It's almost like an Etch-A-Sketch, you can kind of shake it up and we start allover again."
Will this help or hurt Mitt Romney in the long run? That remains to be seen, but the biggest benefactor from this gaffe is probably Ohio Art Company, the manufacture of the original Etch A Sketch.
You can see a portion of the CNN interview with Eric Fehrnstrom in the spoof video below, Mitt Romney's Etch-A-Sketch - Shake It Up!, and also a link to purchase the original Etch A Sketch on Amazon.com below as well.